Areas of Expertise

• Qualitative and Quantitative Research
• FMCG
• Communication Research
• Governmental (Evaluation and Monitoring)
• Product Testing
• Advertising Link studies
• Customer Satisfaction Measurement
• Non-Governmentals (Social Research and Opinion Polls)
• Telecoms and Agro Businesses
• Retail Audit
• Brand Activation and Promotion

Data collection

The field department is headed by an experience field manager of over 10 years standing, We have easy accessibility to Executive interviewers who are employed to conduct B2B (Business to Business) interviews. The outside locations are covered by representative stationed in Abuja and Porthacourt representing the Northern and Eastern areas respectively.

Data processing

At Deep Alpha-G integrity Nigeria Limited data processing (i.e coding, entry and cleaning) is done in-house. The department enjoys the experience of versatile manager who has handle huge project and challenges in the past with great results.

The department is also availed of different software for data processing, word processing, graphic presentations. At present, our data processing department uses the following softwares: QPS, (Questionnaire Processing Software), Quiput, QUANTUM, SPSS AND Excel.